According to the disciplinary guidelines provided by the BCC. A billboard , or advertisement that does not have a license number falls under
(a)(1)All advertisements and marketing shall accurately and legibly identify the licensee responsible for its content, by adding, at a minimum, the licensee’s license number.
(2) A technology platform shall not display an advertisement by a licensee on an Internet Web page unless the advertisement displays the license number of the licensee.
(3) An outdoor advertising company subject to the Outdoor Advertising Act (Chapter 2 (commencing with Section 5200) of Division 3) shall not display an advertisement by a licensee unless the advertisement displays the license number of the licensee.
Ground for Disciplinary Action
Minimum: revocation stayed, 5 to 15-day suspension, a fine (as determined by the “Fine Formula” below), or a combination of a suspension and fine.
Tier 1 discipline is recommended for: violations which are potentially harmful
“Failure to Comply with Advertising and B&P §§ 26151- 26152 Marketing Requirements 16 CCR §§ 5040-5041 “